Discussing Some of Our Marketing Plan
We all have a role and we can do it together #BelieveinBella
Hey everyone! I can’t believe it’s been only 7 days since we launched the private whitelist sales of our NFT Project. I couldn’t be more excited for the future, where we are going, and marvel at the tremendous work the team has done to pull this off, as safely as possible. We have approximately 3,100 NFTs owned by over 1,500 different people. We have almost 10,000 folks in our Discord channel, over 25,000 follow us on Twitter, and almost 34,000 folks following us on Instagram.
Look at the growth of our Twitter channel alone. Here’s November 3rd versus where we were at 28 days earlier.
And here’s November 15th where we were 28 days earlier than that.
And here’s from November 20th (today) compared to where we were 28 days earlier.
One of the aspects many forget about NFT projects is just how important the role of the community is. To distill it down to its simplest function, the NFT Project is supposed to give the community something to cheer about, and the community is supposed to cheer. Much like a sports team and their fanbase. Except everyone wins from positive growth through the value of the NFT Project. The same exists in government and in politics, where you can have a great candidate, but they can’t get elected without a strong base, and vice-versa. The difference between Web2.0 and Web3 is that the community decides collaboratively on the fate of the project. In Web 2.0, if Facebook got bigger much of the value was absorbed only by the Facebook team. Whereas in Web3, all of the token holders benefit from the growth of the project. Through the OpenSea dashboard, they simplified the value of the project, but we lose quite a bit of the nuance without true analysis. Yes, there is a floor, but why is that discussion take up more of the airspace than the ceiling of the project? And bear in mind, it’s the community token holders who name the price they’re willing to sell their Bella, not the Blue Studios team.
Here’s an alternative analysis I’d love for you to consider from our current status and simple “floor conversations”:
The number of Bellas under the mint price: 5/3000 = 0.16%. I suspect some are getting additional liquidity to try and mint additional tokens that may yield more rare attributes of Bella. Perfectly fine, and it’s one of the big drivers of why we’re closing the public sale (for now) on Monday at 2:00 pm ET.
The number of Bellas for sale on Opensea: 300/3058 = 9.8%. To give you an idea of how that compares to another superstar NFT Project, Bored Ape Yacht Club has approximately 16% for sale and Meebits has approximately 12% for sale. And yes, I do understand that at a higher floor price and with life-changing money at play, it’ll tend to be higher, but the point I’m trying to make is that great projects don’t have a high percentage for sale, because their tokens are long-term holders. Based on those numbers alone, that signals we have quite a bit, particularly from those who are saving it for their children and who believe in this project. Twitter alone gives a high sentiment analysis of our initial token holders and just how wonderful it is that Bellas are shared for others to see. When BAYC launched, they had one token holder, who owned over 1,250 apes at one time, so there were quite a bit of apes concentrated in the hands of a few. We’re in a healthy place to start.
The highest for sale is 10 ETH. And I’ve seen several token holders on social media who have 10-15 Bella tokens and they’re ready to buy additional ones because of the upside.
All in, we want our NFT Project to be discussed in the same vein as projects we admire like RTFKT, Wilder World, VOID, and Star Atlas. Huge utility projects with tremendous upside for those who HODL. This will not happen overnight, but with all the Sneak Peeks we drop in the #sneak-peek channel in our Discord group, hopefully, you see just how much we’re investing into asset development and not just stopping with adorable Bella PFPs.
With that being said, let’s get into some major buckets of our marketing plan moving forward. Here are the major elements and how we look to leverage these channels.
We believe first and foremost, we need to optimize our community as our priority. We truly believe if we invest in our community, it will yield returns that benefit the group. This is why we brought on a dedicated Community Manager to put together a community events calendar full of challenges, contests, and drops, and why we’ve invested so much into having mods that are available virtually around the clock to keep the energy high and answer questions. Most NFT projects do not do this, especially those that haven’t hit their ultimate “sold out” goal, but it’s always at the top of my mind. What it means for you is that we ask you to cheer as things progress. When others who are not token holders see that this is a passionate group of token holders, they want to join, and if more people want to join than are for sale, the price eventually goes up and trends in the right decision. If everyone in the community decides to raise their price to sell to be greater than 1 ETH, guess what the floor is, 1 ETH! You all get to decide and hopefully encourage everyone to hold as we roll things out. There are people in our Discord channel right now who are on the fence on whether to jump in, and you all are the most compelling reason whether they jump in or not. Nobody wants to join a fraternity or sorority that the members aren’t proud to be a part of and assign value to. You have that same opportunity!
Ultimately every NFT Project is going to have to show that they’re more than just jpegs. The utility will result in sustainable NFT projects and it was very important to us on Day 1! Although we didn’t hit our goal of the number of tokens sold, we’ll still be able to iterate and produce assets, games, and content that will be the best of the breed. We hope you can see just how much attention to detail was a part of everyone’s NFT token and we didn’t want a single NFT to feel like it wasn’t special and we accomplished that goal. With our Metaverse Wearables, Rides, and Moments (coming soon), we will have the same level of craftsmanship involved so it’s the best of the breed. And hopefully, that gets the community to cheer with everyone else about what this project is all about.
Twitter Ambassadors and Partner Marketing
We’ve used Twitter partners like Looks Legit NFT to spread the word to NFT enthusiasts about our upcoming project. This has been tremendous in the Twitter growth you see in the diagrams above. We look to do a weekly giveaway with our Twitter ambassadors to keep the top of the funnel activity moving up for general awareness. We’ll be tracking that growth and we’ll see how fast we can get to 100K Twitter followers so that we have the widest distribution possible that we control. It’s way more cost-efficient than using paid ads. And we place our charitable giving to school campaigns in this bucket as well.
Incentive Plan with $BLUBUX
We’re still wrapping up the mechanics of our social token, $BLUBUX, but like the Lazy Lions NFT project, we want to give extra incentives for folks to promote this NFT project over social media and be that group that has every token holder willing and incentivized to market the project far and wide. There will be tremendous rewards for doing it, and we’ll have a systematized way to do it.
Partnering with other Influencers, Celebrities, NFT Projects, and Large Companies
I know everyone thinks we’re just one tweet away from getting a rush of people to buy the project, but in my experience influencers tend to have every project going after them and offering everything under the sun. However, what makes a top-notch influencer willing to sign on is signs of a great community. Whether it’s Snoop Dogg or NBA Basketball Player A, B, or C, they have teams around them that advise on opportunities. And many will clandestinely join the Discord they’re considering working with, and if they see negative vibes, infighting, or pervasive distrust, they’ll move on to other projects that have great vibes. I’m not saying either one is our project, but great vibes only increase our opportunities for the Leadership Team to secure the deals that make you excited to be a part of it. We were lucky to have Vee Friends, Unity Technologies, and the GSV Venture Fund to be early believers in us. In addition, many influencers and major streaming platforms also analyze the size and enthusiasm of the base before considering content on their platform. It’s one of the reasons why movies and TV series tend to be based upon well-established book series with a passionate and loyal audience. Let’s keep the energy positive and we’re in early talks with major streaming providers to stream some of our content through their channels.
Lastly, once our project matures a little bit, we will be hiring a PR firm to get the word out to a mainstream audience of the great things we have going on here. In the meantime, we’ll be doing more guest podcasts, Twitter Spaces, AMAs, and other forms of grassroot outreach to continue to get the word out of all that we have going on here.
I know this is a long, long post, but we just have so much in the works behind the scenes and we’ll work as long as we can for the community, so everyone wins together! #BelieveinBella